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How can I make sure my telemarketing campaign is effective?

On Behalf of | Sep 30, 2021 | Marketing Law

Telemarketing, or the ability to get on the phone and reach a large number of potential clients, is often an effective part of a business’ marketing strategy. Like all things in the business world, technological advances have led to the development of many different tools to help business owners make the most of their telemarketing campaign. But what techniques and tools are the most useful? Some tips that can help to better ensure a successful campaign include:

  • Texting. There is now the ability to send out a mass text to your client base. This can provide information about new products or services and help to better ensure you are meeting your client’s needs in a timely manner.
  • Team support. The need to help make sure your team of marketers feels supported is arguably more important now than ever before. The pandemic led to a huge spike in remote work arrangements. You can help address this issue by putting together internal communication methods and platforms to encourage collaboration between teammates. These efforts will serve to better ensure they feel connected and supported while working your campaign.
  • Training. Make sure your callers know the product and service well enough to answer client questions. It is also helpful to prepare potential answers to client objections, giving your callers the power to navigate through a difficult conversation before it turns sour.

Of course, it is also important to make sure your campaign follows all applicable regulations. A failure to follow laws like the Telephone Consumer Protection Act (TCPA) can result in stiff financial penalties as a fee can be applied to each attempted contact. Business owners can reduce the risk of a violation by conducting an internal audit.